Zoomie uses Distributed Cognition
Zoomie learned that there were many things that just couldn't be explained by drivers - he decided that in order to truly grasp how the driver uses the speedometer, he needed to see it in action. Zoomie wanted to make his study even deeper, so he asked Fernando if he ride along in a race. Zoomie took a camera with him, put on his race suit and jumped into the car, taking notes the entire time.
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Once Zoomie returned to his job and analyzed the data he collected in Italy, he noticed that Alonso and the Ferrari crew utilizes the speedometer in a drastically different way than what Zoomie had expected. He would never have known this information if he wouldn’t have flown to Italy and almost become a Formula 1 driver. His new speedometer design was loved by drivers worldwide, and Zoomie's fame grew to epic proportions!

