Near the end of Zoomie’s career, he was tired of doing boring usability studies in labs, observing users, and making all his design decisions based on the observations. He felt like getting wild for once. He remembered reading about some major thinkers in the human-computer interaction realm that continually pushed the field forward with new ways of thinking, like Terry Winograd and Bill Buxton.  Zoomie wanted to take ideas from this theory and embed himself in the lives of users for an extended period to see how they lived and how new technologies would change their daily living. Instead of observing existing practices and designing a product based on specific user needs, Zoomie wanted to develop a new, novel technology that changed and even disrupted current user behavior.