Unfortunately, Zoomie realized that studies using this 'Turn to the Wild' technique are often expensive and time consuming.  Zoomie only had time to perform a limited set of observations on his product in the wild to see how people reacted to the new technology. However, this non-traditional, contemporary approach provided a lot of valuable data for Zoomie’s product development.



When Zoomie has more time and funding, he will go back 'to the wild' and actually prototype new iterations of the glasses in the field to see how people change based on the new versions of the glasses. There won’t be any tests in the labs; it will all take place in the wild! He’ll make changes on the go-- adding a peripheral to make the glasses look more vivid, or upgrading the microphone to be able to detect a whisper-- and see how it affects the behaviors of his users. Sooner or later, Zoomie-Glass will be the future of computing.